Key Points
- Bitwise has launched a commercial for its upcoming Ethereum ETFs, which can be minted as an NFT on the Ethereum network.
- The commercial is available for minting on the Zora Network, with 50% of the proceeds going to Protocol Guild and the remaining 50% to the actors in the commercial.
Bitwise has made public its first-ever commercial for its forthcoming Ethereum ETFs, still pending final approval from the US Securities and Exchange Commission (SEC). The company has stated that the commercials can be minted as non-fungible tokens (NFTs) on the Ethereum network.
Commercial Details
The advertisement, named “Capture a piece of crypto history: the 1st national TV spot minted as an NFT,” showcases a 39-second video clip. This clip illustrates the continuous operation of blockchain technology, in contrast to the traditional financial system that operates until 4 pm.
The commercial features two actors, an older man symbolizing big finance, and a younger man personifying Ethereum. The older actor tells the younger one that he plans to rest after “moving billions around the world.” In response, the younger actor mentions that he doesn’t have the luxury of sleep as he needs to remain active 24/7 for stablecoins, NFTs, and loans.
Minting Process
According to Bitwise, the commercial is available for minting on the Zora Network. This network is an Ethereum scaling solution built on the Optimism OP Stack, designed to bring media on-chain and support NFT culture. So far, around 1,198 of the Bitwise commercials have been minted into NFTs by 530 unique minters.
Bitwise has announced that 50% of the proceeds from the NFT sales will be donated to Protocol Guild, a funding mechanism developed by Ethereum core contributors. The remaining 50% will compensate Jamie Kaler and Michael Tacconi, the actors in the commercial. To date, the actors and Protocol Guild have collectively earned $1,865, or 0.53 Ether, from the NFT mints.
Bitwise has a history of innovative advertising and being the first to release commercials before the launch of a new product. For example, in December 2023, the company released the first Bitcoin ETF commercial ahead of the product’s launch. The commercial, which featured popular Hollywood actor Jonathan Goldsmith, went viral on television, social media platforms, and digital channels. It was also aired on prominent business news networks such as CNBC, Bloomberg, and Fox Business Network. A month after the commercial’s release, the SEC approved 11 Bitcoin spot ETFs for trading on January 10, 2024.
