Key Points
- MicroStrategy Inc., a major Bitcoin investor, has rebranded to “Strategy” and adopted Bitcoin-inspired branding.
- Strategy’s Q4 2024 report shows the company acquired 218,887 Bitcoins, worth about $20.5 billion.
MicroStrategy Inc., a NASDAQ-listed company with significant investments in Bitcoin, has undergone a rebranding. The firm, which has an $87.5 billion market cap, will now be known as “Strategy”.
The rebranding includes an orange logo inspired by Bitcoin, reflecting the company’s commitment to the cryptocurrency.
Rebranding and Vision
In the announcement, Strategy is positioned as the world’s first and largest Bitcoin treasury company. The new orange branding is a nod to Bitcoin, which relies heavily on energy and intelligence.
To mark the rebranding, Strategy launched a new website and branded merchandise. The company has gained significant recognition in the global cryptocurrency community, particularly among Bitcoin investors.
Phong Le, President and CEO of Strategy, stated that the company is innovating in two of the 21st century’s most transformative technologies – Bitcoin and artificial intelligence. The new name is intended to communicate the company’s global appeal and the value it brings to shareholders, customers, partners, and employees.
Michael Saylor, the founder and executive chairman of Strategy, believes that the new name will better reflect the company’s vision of Bitcoin as a strategic investment.
Q4 2024 Results
Strategy has accumulated about 471,107 Bitcoins, representing more than 50 percent of its valuation. The company increased its Bitcoin acquisition pace in the fourth quarter, particularly after the re-election of US President Donald Trump.
In the three months ending on December 31, 2024, Strategy acquired 218,887 Bitcoins, worth about $20.5 billion. For the full year, the company reported a net gain of about 140,538 BTCs, ending 2024 with a BTC Yield of 74.3 percent.
During the fourth quarter, Strategy issued 42,308,443 shares of its class A common stock, raising around $15.1 billion. So far this year, the company has sold an additional 6,487,654 shares, raising approximately $2.4 billion. As a result, the company has about $4.3 billion in stocks left to sell under the equity offering program.
In the fourth quarter of 2024, Strategy announced a net revenue of $120.7 million, a 3 percent decline year-over-year, and a gross profit of $86.5 million.
Looking ahead, Strategy’s 2025 target is to achieve an annual BTC gain of $10 billion, and it has revised its BTC Yield for this year to at least 15 percent.
