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UNICEF Game Jam Receives Backing from Bitget’s CEO Gracy Chen

Promoting Youth Innovation and Blockchain Technology through Global Virtual Hackathon

Robert Green by Robert Green
Oct 6, 2025
2 min. read
UNICEF Game Jam Receives Backing from Bitget's CEO Gracy Chen

Key Points

  • Bitget, a leading Universal Exchange (UEX), is supporting the first global UNICEF Game Jam, a virtual hackathon to create original video games.
  • Bitget’s CEO, Gracy Chen, sees the blockchain as a tool for education, empowerment, and opportunity, particularly for girls in emerging economies.

Bitget, a top-tier Universal Exchange (UEX), has officially announced its support for the inaugural global UNICEF Game Jam. This virtual hackathon invites youths from eight countries to create original video games over a span of 40 days.

This initiative is a part of Bitget’s collaboration with UNICEF’s Game Changers Coalition and is a testament to CEO Gracy Chen’s unwavering commitment to using blockchain technology as a catalyst for education, empowerment, and opportunity.

Empowering Youth through Blockchain

Gracy, a highly influential female figure in the crypto industry and a nominee for the Top 50 Women in Web3 & AI, perceives the hackathon as more than a creative platform. It is a gateway for young individuals, particularly girls in developing economies, to acquire Science, Technology, Engineering, Arts, and Mathematics (STEAM) skills.

According to her, blockchain and Web3 can be instrumental in breaking poverty cycles by providing young people with the means to venture into entrepreneurship, innovation, and financial independence.

As a strategic partner of the UNICEF Game Changers Coalition, led by the UNICEF Office of Innovation, Bitget Academy, Bitget’s educational division, will contribute to the development of UNICEF’s first interactive blockchain training module. This module, both online and in-person, is based on video game creation skills development.

Bitget’s Broader Commitment

Bitget’s support is expected to benefit 300,000 individuals, including adolescent girls, parents, mentors, and teachers across eight countries, by equipping them with blockchain skills.

The company’s commitment goes beyond education. Bitget has launched its Lady Forward campaign, which includes university partnerships, new internship programs, and the initiation of a Female Leaders Program. This program aims to connect women across the blockchain ecosystem, including developers, investors, entrepreneurs, and policymakers.

Gracy’s advocacy is further strengthened by her role as a guest professor at the Hong Kong University of Science and Technology (HKUST). Here, she delivers a blockchain course designed for finance and mathematics students, combining academic rigor with real-world applications and insights from top industry leaders.

As Bitget enters its “Lady Forward” era with Blockchain4Her, the company is championing inclusion through its collaboration with UNICEF. This partnership is a part of Bitget’s broader commitment to connect blockchain and Web3 technologies with initiatives that drive meaningful change. This includes expanding digital access, promoting creative learning, and providing young people in developing regions with the tools to succeed in the future global economy.

About Bitget

Founded in 2018, Bitget is the world’s largest Universal Exchange (UEX). It serves over 120 million users in more than 150 countries and regions. Bitget exchange is dedicated to helping users trade smarter with its innovative copy trading feature and other trading solutions, while providing real-time access to Bitcoin price, Ethereum price, and other cryptocurrency prices.

Bitget is promoting crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World’s Top Football League, LALIGA, in EASTERN, SEA and LATAM markets. In line with its global impact strategy, Bitget has partnered with UNICEF to support blockchain education for 1.1 million people by 2027. In the world of motorsports, Bitget is the exclusive cryptocurrency exchange partner of MotoGP, one of the world’s most thrilling championships.

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