Audius, a music-sharing protocol has joined the extending list of partners with the popular app TikTok. As such, users can directly share tracks with TikTok.
On Monday, Audius announced its new partnership with TikTok in order to build a new feature called TikTok Sounds.
In an interview with Rolling Stone, Forrest Browning, co-founder, and chief product officer at Audius said the integration will allow users to be able to export songs created with the protocol to TikTok with only one click.
Users Can Export Tracks Created on Audius to TikTok
The protocol said that it looks to adopt the advance of blockchain technology to reward content creators as well as increase transparency on payouts to artists.
However, the decision of partnering with TikTok is more about focusing on music instead of showing messages about cryptocurrency or decentralized finance.
The founder said 95% of Audius users did not know that blockchain was involved in processes.
Launched in October 2021, the music streaming platform currently has 5 million monthly active users with many of its governance tokens allocated to creators based on the number of streams they generate.
Although TikTok still does not allow users to get performance royalties from streaming music, it creates good conditions to engage with fans. The app has been appealing to one billion monthly active users across the world.
According to the company, some 75% of its users based in the U.S. discover new artists through TikTok.
The partnership with Audius is also a surprising move for TikTok as the app decided to ban cryptocurrency-based promotional content as well as the promotion of all financial services and products in July.
Audius Makes Music Work on Blockchain
Audius is an Ethereum-based streaming platform aiming to bring a better deal for all musicians.
Not only is it a company, but Audius is also a network controlled by token holders similar to other many blockchain projects,
The platform attracts thousands of regular listeners with a strong base in EDM and underground hip-hop acts.
