Crypto
Base Founder Jesse Pollak Shifts Focus To AI, Payments, & Trading
Base founder Jesse Pollak says the network will focus on trading, payments and AI agents after admitting its social strategy failed.
29d ago 4,280
BLOCKINSIDERLoadingBase founder Jesse Pollak says the network will focus on trading, payments and AI agents after admitting its social strategy failed.
Coinbase-backed Ethereum Layer-2 network Base is shifting its focus toward trading, stablecoin payments and AI agents to drive the next phase of crypto adoption. The move follows founder Jesse Pollak admitting the network's social-first strategy failed to deliver.
He has also stepped down from leading the Base App, to focus entirely on Base's blockchain.
Base founder Jesse Pollak has publicly admitted that the network spent too much time focusing on social products instead of financial applications.
In a lengthy post reflecting on the past year, Pollak said he believed on-chain social experiences such as creator coins, messaging apps, Farcaster and Zora would bring the next wave of crypto adoption. Instead, prediction markets, perpetual trading, stablecoins and tokenized assets became the fastest-growing sectors.
"I was wrong. Whether it was timing wrong or fully wrong, only time will tell, but regardless, I was definitively wrong."
According to Pollak, the strategy left Base behind in several important areas, including prediction markets, decentralized perpetual trading, tokenization, and enterprise payments.
As part of the strategy shift, Pollak said he is stepping away from leading the Base App. Meanwhile, the development of the application has been handed back to Coinbase, where crypto investor Jordan Fish, better known as Cobie, will oversee its future direction.
However, Pollak plans to focus entirely on building Base's blockchain infrastructure.
He said the past several months have been spent returning to core development, shipping upgrades such as Azul, Beryl, B20, privacy improvements, and ledger integrations while questioning whether crypto really needs social products to grow.
“Crypto adoption can happen without social media if blockchain makes global finance work better.”
Pollak outlined three clear priorities for Base through 2026.
The first is trading. He wants Base to support every type of digital asset, including tokenized stocks, meme coins, app coins and other blockchain-based assets, allowing users to trade everything from one network.
The second priority is payments. Pollak believes stablecoins will become one of crypto's biggest real-world use cases by making global payments faster, cheaper, and available around the clock for both individuals and businesses.
The final priority is AI agents. He expects artificial intelligence to create millions, and eventually trillions, of autonomous economic participants that will need crypto-native payment systems.
Base aims to become the blockchain where those AI agents can send money, trade assets, and interact with decentralized applications automatically.
Pollak also acknowledged that Base is entering a much more competitive market. He specifically welcomed new challengers, including Robinhood and Stripe, both of which have recently expanded their blockchain ambitions.
Robinhood launched its own Ethereum Layer-2 network earlier this month with a strong focus on tokenized stocks, payments and AI-powered finance. Just one week after launch, Robinhood Chain hosted over 2,100 AI agents that handled $77 million in trading volume and generated $1.3 million in fees.
Stripe has also continued investing heavily in stablecoin infrastructure following its acquisition of Bridge.
Instead of viewing the competition as a threat, Pollak said it validates the direction the industry is heading.
Despite changing strategy, Pollak said one thing has not changed. Base will continue investing heavily in developers creating applications on the network.
Programs including Base Layer, Base Batches, the Base Ecosystem Fund, and broader Coinbase distribution will continue supporting teams building financial products.
Pollak believes builders, rather than infrastructure alone, have been responsible for Base's success so far.
No comments yet
Be the first to share your take when accounts launch.
