Story Highlights:
- Open Standard unveiled Open USD (OUSD), a stablecoin backed by more than 140 companies.
- The OUSD issuer plans to offer zero-fee minting and redemption while sharing reserve income with partners, putting pressure on Circle's USDC business model.
- However, several companies listed as partners have denied officially joining the initiative, casting doubt on the announcement and the market's sharp reaction.
Circle saw one of its biggest single-day losses after Open Standard announced Open USD (OUSD), a new stablecoin designed to compete directly with industry leaders USDC and Tether.
But just hours later, the story took another turn. Multiple companies listed as OUSD partners reportedly denied formally joining the consortium, raising questions about whether investors overreacted to an announcement that may have overstated its backing.
Why OUSD Stablecoin Spooked Investors
At first glance, Open USD looks like a major shake-up for the stablecoin market.
Open Standard says businesses will be able to mint and redeem OUSD with no fees or limits, making it attractive for payment providers and financial institutions. More importantly, the project plans to share reserve income with participating partners, instead of allowing a single issuer to keep the earnings.
That model directly targets Circle's biggest strength and biggest weakness.
Unlike many crypto companies, around 95% of Circle's revenue comes from interest earned on reserves backing USDC. If major payment companies, banks, and fintech platforms choose to distribute OUSD instead of USDC, a large portion of that income could eventually flow elsewhere.
That's exactly why investors reacted so aggressively.
The Partner List Quickly Came Under Fire
The announcement claimed more than 140 organizations would support OUSD, including well-known names such as Visa, Mastercard, Google, Coinbase, BlackRock, Stripe, Ripple, Shopify, Solana, Polygon, Aptos, Fireblocks, and several major international banks.
https://x.com/WuBlockchain/status/2072985438269145237?s=20
It also listed prominent South Korean companies including Samsung Electronics, Shinhan Financial Group, K Bank, KB Kookmin Card, and Dunamu.
However, local media reports soon challenged those claims.
Samsung Electronics reportedly said there had been no official discussions about joining OUSD and that it was unclear what role the company would even play. Shinhan Financial Group, Dunamu, and K Bank also reportedly clarified they had only agreed to review Open Standard's proposal, not officially become alliance members.
One company representative even claimed they first learned they had been listed as a partner through media coverage.
If these reports are accurate, the market may have erased billions from Circle's valuation based on a narrative that was still developing.
Could OUSD Really Challenge USDC?
Despite the controversy, OUSD is still attracting attention because of its ambitious structure.
The project is led by Zach Abrams, co-founder of Bridge, the fintech company that Stripe acquired for roughly $1.1 billion. Stripe reportedly plans to make OUSD its default business stablecoin, while major financial institutions would provide custody, treasury management, compliance, and distribution.
Instead of relying on a single issuer, Open Standard wants OUSD to operate through a consortium of banks, payment processors, fintech companies, crypto firms, and blockchain networks.
Supporters believe this could create a broader, more collaborative stablecoin ecosystem while reducing costs for businesses.
Critics, however, see something very different.
Bigger Than Just Circle
Many analysts argue OUSD isn't simply another stablecoin. It's potentially the beginning of a new battle over who controls digital dollars.
Unlike Circle or Tether, which operate as centralized issuers, OUSD distributes reserve economics across consortium members. That could make it more attractive for large financial institutions that want a direct share of stablecoin profits.
However, skeptics argue this may simply shift power from one centralized issuer to a group of financial giants rather than creating truly "open" infrastructure.
Questions also remain about governance, reserve management, voting rights, revenue-sharing formulas, and regulatory oversight, all of which remain largely undisclosed ahead of launch.
The recent partner denials only add to those uncertainties.
Bull Case and Bear Case
Supporters say OUSD could reshape stablecoin economics by giving distributors a direct share of reserve income instead of concentrating profits with one issuer.
However, skeptics point out that Paxos’ Global Dollar (USDG) previously launched with a similar yield-sharing model and, despite strong backing, has only grown to around $3 billion in supply after more than a year.
That suggests revenue sharing alone may not be enough to break the strong network effects already enjoyed by USDT and USDC.
For now, OUSD remains a pre-launch project, with its launch expected later in 2026 across Base, Solana, Stellar, and Polygon. Whether it becomes a true competitor will depend on finalized partnerships, successful execution, and whether businesses choose its revenue-sharing model over the existing stablecoin leaders.
What Happens Next?
For now, OUSD remains a pre-launch project with no live stablecoin, reserve reports, or deployed smart contracts. Whether it becomes a genuine challenger to USDC will depend on its ability to finalize partnerships, launch successfully, and convince businesses to adopt its model.
Still, the market's reaction highlights one important reality. Investors now see the stablecoin industry entering a new competitive phase.
Even before its official launch, OUSD has forced investors to rethink Circle's long-term growth story. At the same time, the confusion surrounding its partner list serves as a reminder that early announcements don't always reflect finalized agreements, and that markets can sometimes move much faster than the facts.