Ignacio Aguirre Franco Takes Helm as Bitget’s CMO to Propel International Expansion

Key Points

• Bitget appoints Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO).
• Ignacio plans to advance Bitget’s Universal Exchange (UEX) vision and increase user engagement.

Bitget has appointed Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO), bolstering its global brand narrative and user engagement strategy.

Ignacio’s Professional Background

Ignacio brings over fifteen years of experience across technology, fintech, and blockchain, with a career that spans engineering and marketing. He has held roles at major technology firms like Adobe and SAP, which grounded him in product-led thinking, digital transformation, and global go-to-market experience. Ignacio has also worked in senior marketing and growth positions at Scorechain and Xapo Bank, where he expanded channel ecosystems, boosted user acquisition, and improved brand visibility in competitive blockchain-centric markets.

Ignacio is known for building campaigns that resonate across continents and cultures, staying deeply rooted in the developer-first, ownership-driven ethos of Web3. He brings technical fluency, including hands-on coding and data systems, to shape marketing strategies that resonate with engineers, decentralized communities, and digitally native users.

Ignacio’s Role at Bitget

At Bitget, Ignacio’s mission is to advance the company’s Universal Exchange (UEX) vision, bridging CeFi, DeFi, and TradFi into an easily accessible ecosystem for users of all levels. He will lead the brand’s global marketing initiatives, focusing on expanding user engagement, enhancing product storytelling, and driving mass adoption of Bitget’s key innovative products, including Onchain, GetAgent, and Stock Futures.

Ignacio aims to simplify complex and technical products, inject creativity, and position Bitget as both a financial and cultural platform for the next generation of users. He believes that Bitget is a powerful engine for financial freedom and innovation that can onboard the next generation of users.

Ignacio’s appointment follows Bitget’s recent transition to a new era of the Universal Exchange aimed at deepening Bitget’s global influence and reinforcing its reputation for innovation, security, and trust. Bitget aims to reach 150 million users by 2026 and continues to build towards its long-term vision of financial inclusivity.