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Home Crypto

Walmart Backs Bitcoin and Crypto Payments Through OnePay as Retail Adoption Grows

CNBC reports the retailer will enable in-store crypto checkout through its OnePay app, signaling a shift from institutional momentum in 2025 to everyday consumer use in 2026.

Robert Green by Robert Green
Jan 5, 2026
2 min. read
Walmart Backs Bitcoin and Crypto Payments Through OnePay as Retail Adoption Grows

Key Points

  • Walmart plans in-store crypto payments through OnePay, signaling broader retail adoption.
  • Bitcoin traded above $92,000 amid renewed market optimism and institutional inflows.

2025 highlighted strong institutional adoption of crypto, while 2026 is increasingly focused on expanding retail participation.

According to CNBC, Walmart plans to accept crypto payments in its physical stores through its OnePay banking application.

Walmart Backs Bitcoin and Crypto Payments Through OnePay as Retail Adoption Grows Walmart Backs Bitcoin and Crypto Payments Through OnePay as Retail Adoption Grows Walmart Backs Bitcoin and Crypto Payments Through OnePay as Retail Adoption Grows

Walmart operates a global network of hypermarkets, discount stores, and grocery outlets, serving more than 150 million customers weekly across multiple countries.

OnePay was established in 2021 by Walmart and Ribbit Capital, positioning crypto services as a central feature of its expanding digital finance platform.

On January 5, Bitcoin (BTC) moved above $92,000 following a brief move past $93,000, as overall crypto market capitalization reached approximately $3.15 trillion.

Walmart integrates crypto payments through OnePay

CNBC reported on January 4 that Walmart is introducing in-store crypto payments using the OnePay app, reflecting growing retail engagement with digital assets.

The OnePay app combines mobile banking, debit rewards, and a digital wallet, now adding direct crypto functionality for everyday transactions.

Users can buy, sell, hold, and convert crypto within OnePay, with balances converted into fiat currency at checkout when making purchases.

This structure allows customers to manage crypto holdings within a single wallet while using traditional currency for online and in-store shopping.

CNBC previously reported in October 2025 that Walmart-backed OnePay would introduce crypto features as part of its broader app expansion.

Crypto access within OnePay is supported through infrastructure provided by the Zerohash startup.

Market context and Bitcoin price movement

Bitcoin’s recent price movement has been supported by increased adoption and a return of institutional interest in early 2026.

On January 2, U.S.-based spot Bitcoin ETFs recorded net inflows exceeding $471 million, according to data published by SoSoValue.

Market participants entered 2026 with renewed optimism, supported by higher asset prices and expanding real-world use cases for crypto assets.

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