Bitcoin and Ethereum tweet volume has fallen to a 12-month low even as institutional crypto adoption, tokenization and ETF investment continue growing.
Bitcoin and Ethereum are attracting less attention on social media than at any point in the past year, even as institutional adoption continues to accelerate. New data shows tweet volume for both cryptocurrencies has fallen back to levels last seen in 2020, indicating a large gap between retail investors and Wall Street.
According to Crypto trader CryptoJack, daily tweet volume mentioning Bitcoin has dropped to roughly 130,000, while Ethereum mentions have fallen to around 40,000, both reaching their lowest levels in the past 12 months.
The trend has been developing for months. The chart shows Bitcoin related discussions have been continuously dropping from more than 500,000 daily tweets in mid 2025 to nearly one fourth of that level today.
Meanwhile, Ethereum followed a similar path, falling from roughly 260,000 tweets to around 40,000.
Tweet volume is often used as a simple measure of retail attention rather than actual investment activity. When fewer people are talking about Bitcoin and Ethereum, it usually suggests that smaller investors are becoming less active.
The slowdown is not limited to X, recent Google Trends data also shows public interest in both Bitcoin and Ethereum remains relatively weak.
Bitcoin searches quickly climbed during major news events before falling again. Although search interest temporarily reached the highest score of 100, the increase did not last, suggesting the attention came from short term headlines rather than sustained retail demand.
Ethereum's search activity remained even lower throughout the day, with interest mostly ranging between 5 and 20 before seeing only a modest recovery.
At the same time, both major cryptocurrencies remain well below their previous highs. As of now, Bitcoin is trading around $64,850, down approximately 50.1% from its late 2025 all time high.
Ethereum has fallen even further, trading near $1,872, roughly 64% below its peak after experiencing an extended period of spot ETF outflows earlier this year.
The drop in social activity comes at a time when institutional interest in crypto continues to grow. Unlike 2020, when both Bitcoin and Ethereum had little support from major financial institutions, today's market looks very different.
Spot Bitcoin and Ethereum ETFs are already trading in the United States, tokenization has become one of the biggest themes across the financial industry, and companies including BlackRock, JPMorgan, Franklin Templeton, and Robinhood continue expanding their blockchain businesses.
Despite all, the spot bitcoin ETFs continue to report net outflows. On July 13th, the bitcoin ETFs saw an outflow of $424.7 million, led by Fidelity and BlackRock.
Despite weaker retail engagement, crypto analyst Michael van de Poppe believes Ethereum is beginning to outperform Bitcoin after finding strong support near 0.0260 BTC.
Looking at the ETH/BTC chart has rebounded from this key level and is now trading above its higher-timeframe moving averages (MAs), a technical signal that often marks the start of a bullish trend.
The pair is also forming higher lows, suggesting buyers are gradually taking control after months of weakness.
However, ETH/BTC still faces a major resistance zone around 0.0325 BTC, which previously acted as support before turning into resistance. A successful breakout above this level could confirm a stronger trend reversal and open the door for further gains against Bitcoin.
Based on these signals, Van de Poppe expects Ethereum to continue gaining strength relative to Bitcoin in the coming weeks.
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