BingX Extends Chelsea FC Deal to Strengthen Global Sports Brand Presence

Key Points

• BingX renews partnership with Chelsea FC to expand global sports presence.
• Collaboration highlights innovation, discipline, and digital fan engagement.

PANAMA CITY, April 16, 2026 – BingX, a cryptocurrency exchange and Web3-AI company, has renewed its partnership with Chelsea FC, reinforcing its commitment to long-term global sports collaborations.

The renewed agreement reflects BingX’s broader strategy to align with internationally recognized sports institutions while expanding its presence in global markets.

BingX previously deepened its involvement in sports through partnerships including Scuderia Ferrari HP, positioning athletics as a key channel for brand development.

Partnership Development and Campaigns

Since the partnership began, BingX and Chelsea FC have promoted a shared philosophy under the banner “Trained on Greatness,” emphasizing discipline, precision, and continued progress.

During this period, Chelsea FC won the FIFA Club World Cup in 2025, while joint campaigns such as “Trained on Greatness” and appearances at TOKEN2049 Singapore expanded global visibility.

Over the past two and a half years, BingX’s role progressed from Official Sleeve Partner to Official Training Wear Partner, reflecting increased integration with the club’s branding and training activities.

Pablo Monti, spokesperson for BingX, stated that the renewal underscores the company’s focus on elite sports partnerships and highlights parallels between professional athletic preparation and AI-powered crypto trading systems.

He added that the collaboration spans training ground visibility, behind-the-scenes content, and global digital outreach initiatives.

John Rogers, Chelsea FC’s Head of Partnerships, said the extension builds on prior work with BingX as Principal Partner and training kit partner.

He noted that innovation and digital engagement remain central to enhancing experiences for the club’s international fanbase.

As the 2026/27 season progresses, both organizations will continue joint initiatives centered on innovation, consistency, and long-term brand development.

About the Organizations

Founded in 2018, BingX serves more than 40 million users globally and ranks among the leading crypto derivatives exchanges.

The platform offers AI-driven products and services, including futures, spot trading, copy trading, and traditional finance integrations.

BingX became Chelsea FC’s principal partner in 2024 and was named the first official crypto exchange partner of Scuderia Ferrari HP in 2026.

Chelsea Football Club, established in 1905 and based at Stamford Bridge in London, is a leading football organization whose men’s team won the FIFA Club World Cup in 2025.

The club has secured multiple domestic and European titles, while Chelsea Women have also achieved sustained domestic success, including consecutive league victories.

Chelsea supports youth development through its academy system and operates global community initiatives via the Chelsea Foundation.